11+, South Korea
11+ have mastered functional simplicity and practicality with a line of objects that enhance life, perform tasks and despite their bold looks have a tendency to readily disappear into the background - in our opinion, the perfect feature for technological products.
They haven't taken the easy road either. Their interpretations of everyday products such as humidifiers and UBS fans - both of which exist in cluttered, cheap environments - are a distinct challenge that they and design partners cloudandco have made look easy.
11+ (eleven plus) donates a portion of the sale of each product to the WHO/UNICEF Waterplus campaign with the goal of providing safe drinking water to those in need.