Ass Savers, Sweden
Started by five designers based out of Gothenburg, arguably the wettest city in all of Sweden, Ass Savers creates products to celebrate and encourage the joy of biking. It is also their belief that we have an obligation to design responsibly to protect the environment as much as we can. That's why you won’t find nasty materials or unnecessary packaging on any Ass Savers product.
Based on a concept as old as the bike itself, they have succeeded in re-inventing the bike fender through the relentless development of hundreds of prototypes, a deep knowledge of sustainable manufacturing and a commitment to refined minimalism and simplicity.
The mudguards are all made in the Swedish town of Borås in a very modern, 14001 ISO-certified and eco award winning facility from raw material sourced from France and Spain.