Emanuele Pizzolorusso, Helsinki
"The idea behind Lucetta comes from the observation of the cyclist, who is often troubled with bike light malfunctions and is worried about the light being stolen. Lucetta is the simple, brilliant and aesthetically refined answer to this need. It can be attached and taken off in an instant. In addition it can be placed wherever you want on your bike, and of course it is super-fun to use."
Emanuele Pizzolorusso is an Italian designer based in Helsinki. His designs attempt to question and deepen the understanding of the relationship between a product and its users, together with a heightened sensibility towards their nomadic, urban and digital lifestyles. His creations are the result of a synthesis of new scenarios and uses. His work is frequently realised with the use of unique gestures.
Through capillary presence of his products all around the world, he has sparked media interest from Monocle, Spiegel, Elle Decor, Wallpaper, Vogue, the New York Times, Wired and Dezeen.