Yeongkyu Yoo, the founder and creative director of cloudandco, was the former creative director of iriver after spells at NIKE WHQ and Samsung where he focused on product design, UI (user interface), packaging, branding and CMF(Color/Meterial/Finish). His work has been featured in Wallpaper Magazine, The New York Times magazine and has collaborated with many cultural institutions and brands such as MUJI, Cooper-Hewitt Design Museum and Japan Creative. He has won Gold IF Design Awards (Germany) on 3 occasions as well as Red Dot award (Germany), d&AD Award (UK) and Good Design Award (Japan) amongst many others.