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White not only plays an important role in Japanese culture in general but also in the work of designer Kenya Hara. In 100 Whites, Hara gives one hundred specific examples of white—such as snow, Iceland, rice, and wax. On the basis of these examples he discusses the importance of white in design—not only as a color but as a philosophy. Hara describes how he experiments with the different whites he mentions, what they mean in the process of his work, and how they influence design today.

100 Whites is the extension of his previously published book White. The new publication explores the essence of white, which Hara sees as symbolizing simplicity and subtlety.

  • Kenya Hara, Japan (2019)
  • 13 × 18,7 cm, 5 × 7 ½ in
  • 224 pages, 6 illustrations
  • Hardback
  • English

Kenya Hara

Tokyo, Japan

Kenya Hara, born 1958, is a Japanese graphic designer and professor at the Musashino Art University in Tokyo. Since 2002 he is the art director for MUJI. He is interested in the designing circumstances and conditions, rather than the "things". His interests crystallized in the international exhibitions and he has been awarded many prizes, for example the Japanese Cultural Design Award.

View The Kenya Hara Collection