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AW 10 Watch

By Dieter Rams

AW 10 Watch AW 10 Watch AW 10 Watch AW 10 Watch AW 10 Watch

$375 CAD

There is currently 1 in stock. This item typically ships in 1-2 business days.


Phone +1 855 439 4881

All orders over $79 have complementary delivery in the USA and Canada with express options available at checkout.

You may also select to pick-up any order at the Average Showroom — located at 1081 Queen St. W. in Toronto — during checkout at no charge.

International shipping is calculated at checkout.

Average Archive orders are only available for delivery in Toronto or pickup.

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For orders placed in Canada, customers will be subject to their Provincial and Federal sales taxes at checkout. Orders are not subject to any customs as the shipment is not leaving Canada.

Orders placed in the USA are shipped with pre-payed customs. You may still be subject to local sales taxes.

Customers outside of the USA and Canada will not be charged customs or taxes by Average. All prices shown are ex-VAT. Customers are subject to all local taxes, duties and import charges per their local jurisdiction.

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Standard items (not Special Order) can be returned via mail or in-store within 14 days of purchase provided the items are packaged and unused.

Special Order items, Archive items, items marked down, personal care and bath products are all final sale.

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In 1989 Braun launched their first analogue wristwatch, the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles. 

Re-released in 2017, Braun commissioned Lubs to design a new take on the shape making use of all that’s available now in the watch world to create a timepiece that’s both classic and contemporary.

Made in Germany with Swiss three-hand movement and delivered in black hard case - making it the perfect gift.

  • Dieter Rams and Dietrich Lubs, Germany c. 1989
  • Made in Germany
  • Stainless Steel, Black Leather Strap 
  • Strap Width 15mm / .6" 
  • Case Diameter 33mm / 1.3" Case Depth 7.2mm / .28" 
  • Pin & Buckle Clasp 
  • 3 ATM Water Resistance 
  • Swiss Quartz Movement