Issue 34: Leica
By B Magazine
From its origins as a microscope maker, Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914. Leica’s century-old tradition of quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful Japanese DSLR brands.
Seoul, South Korea
B Magazine is an ad-less monthly publication that introduces one well-balanced brand in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any reader interested in brand marketing and management can appreciate.
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