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Lars Müller Publishers

Ladislav Sutnar: visual design in action

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Originally published in 1961, Ladislav Sutnar’s Visual Design in Action is one of the most groundbreaking books on modern graphic design. This reprint illustrates the power of design and features astonishingly contemporary graphics, advertisements and corporate identities for renowned brands from the legendary Czech designer.

Sutnar’s brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of modernist pioneers and made him one of the visionaries of what is today called information design. Visual Design in Action is a snapshot of Sutnar’s American period (1939–1976). The publication is a testament to the historical relevance of modernism and the philosophical resonance of Sutnar’s focus on the functional beauty of total clarity.

Visual Design in Action is accompanied by a commentary including notes by the editors, Reto Caduff and Steven Heller, and a complete biography of Ladislav Sutnar.

Lars Müller Publishers
Zurich, Switzerland
Lars Müller Publishers is an internationally active publishing house based in Zurich, Switzerland. It came into being in 1983, as a result of the bibliophile passion of designer Lars Müller. The house has made a worldwide name for itself – and not just in specialist fields – with carefully edited and designed publications on architecture, design, photography, contemporary art and society. The publishing program reflects Müller’s own diverse interests, documenting historical developments and contemporary phenomena by presenting compelling work in the visual arts and the design of objects and the environment and exploring its social and cultural relevance.
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