Floating Leaves — Medium
By Paper Collective
Floating Leaves is the result of a collaboration between three Copenhagen-based design companies; Moebe x Paper Collective x Norm Architects.
This series of botanic photography has been created especially for the Moebe Frame, and is produced through a special printing technique onto transparent film.
Jonas Bjerre-Poulsen of Norm Architects uses a rewording of a passage from Wabi Sabi for Artists, Designers, Poets and Philosophers to explain the idea behind the new prints:
''The Sabi Leaves photos are inspired by the gathering of botanic samples and classic botanic illustration. Playing with an element of decay, the Sabi Leaves also become iconic expressions of time frozen. They are visibly vulnerable to the effects of weathering and have recorded the sun, wind, rain, heat and cold in a language of discoloring, rust, tarnish, stain, warping, shrinking, shriveling and cracking. Their nicks, chips, bruises, scars, dents, peeling and other forms of attrition are a testament to their history. Through the transparency of print and frame the leaves get a unique sense of multi-dimensionality rarely achieved in printed products.''
Norm Architects was founded in 2008 and works in the fields of industrial design, residential architecture, commercial interiors, photography and art direction.
Much like human well-being, the essence of Norm Architects’ work is found in balance—between richness and restraint, between order and complexity. Each project—whether architecture, interiors, design or creative direction—is imbued with the same intrinsic quality: a simplicity that carries bigger ideas. Guided by the body and mind rather than by trends or technology, our projects explore ideas that not only look good but that also feel good: Architecture becomes thoughtful, minimalism acquires softness and visual matter assumes haptic qualities. Their work is sharp and crisp and exudes, tacitly, our focus on quality, details and durability.
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Paper Collective brings together some of the worlds leading designers, artists and illustrators to create inspirational and iconic graphic prints and products while promoting great causes and charities.
For every print they sell they donate 10% to a good cause chosen by the artist. In addition, each print is made on sustainable paper stock in Denmark.
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