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The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice — from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli’s modern design.

  • Masimo Vignelli, Italy 
  • 14.8 x 21cm / 5.75 x 8.25"
  • 112 Pages, 142 Illustrations
  • Paperback

Massimo Vignelli

New York, USA

Massimo Vignelli (January 10, 1931 – May 27, 2014) was an Italian designer who worked in a number of areas ranging from package design through houseware design and furniture design to public signage and showroom design. He was the co-founder of Vignelli Associates, with his wife, Lella. His ethos was, "If you can design one thing, you can design everything," and this was reflected in the broad range of his work. Vignelli worked firmly within the Modernist tradition, and focused on simplicity through the use of basic geometric forms in all his work.

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